Why Hiding Prices Could Be Costing You Sales

Let’s talk about something that’s often dodged but is crucial if you want to connect with your clients and avoid wasting time: listing your prices.

You’ve probably seen it—the dreaded “Contact us for pricing” or “Book a call for details” instead of a clear, straightforward number.

And while some think it adds an air of mystery or exclusivity, all it really does is make people click away faster than I’d reject an invitation if my dogs can’t go.

Price transparency benefits aren’t just about convenience; they’re essential for building trust and attracting the right clients.

Let’s dive into why listing your prices could actually boost your sales and save you (and your potential clients) a ton of hassle.

1. Filter Out the Tire-Kickers

Clearly listing prices provides the full price transparency benefits, helping weed out those who aren’t within budget and freeing up your inbox from “just curious” inquiries. Tu tiempo is precious my dear, and so is theirs—so let’s avoid the awkward back-and-forth.

Knowing your prices upfront allows potential clients to decide if they’re in the ballpark without wasting time.

2. Skip the Awkward ‘Price Reveal’ Moment

Ever had someone ask you the price for something, and you could practically feel the air freeze when you told them?

By listing your prices, you’re sparing both sides that awkwardness. People generally prefer transparency over suspense—it’s not a plot twist; it’s a business deal.

3. Streamline Your Process Like a Pro

Displaying your prices upfront delivers the benefits of price transparency by reducing repetitive questions in your DMs or inbox.

And if you’re one of those who like to gatekeep pricing behind forms, here’s the thing: most people don’t want to drop their email just to find out if they can afford you.

Spamxiety is real, and adding a layer of price transparency eases their mind—and yours.

HOWEVER (before y’all come for my throat), it is definitely a step above not offering them AT ALL, or having to hop on a call for basic information…

4. Still Not Ready to List Exact Prices? Try a Range

If you’re concerned about listing a fixed price, consider offering a range or “starting at” prices.

This lets your audience know the minimum investment and keeps things flexible for custom work. If your pricing swings widely depending on the project, maybe it’s time to segment those offers into clear tiers.

5. Save Your Energy for Those Who Value You

As much as we’d love everyone to book our services, it’s important to attract clients who value what you bring to the table, not those looking for a bargain. By being upfront about your prices, you’re setting expectations early on, and that’s a win-win.

But Why Not Show Prices? The Common Objections (And Why I Disagree)

Let’s address the common reasons why people hold back on listing prices.

I get it; it’s tempting to think that keeping prices hidden will make people curious enough to inquire. But here’s why that might not be the best approach:

• Objection 1: “I don’t want my competitors undercutting me.”
  • Here’s the thing: if someone’s only selling point is to go lower than you, they’re probably not offering the same quality. Plus, clients looking for the cheapest option aren’t the ones who’ll truly value your expertise. You’re aiming for those who understand why you’re priced the way you are.
• Objection 2: “Every project is customized; one price doesn’t fit all.”
  • True, but that doesn’t mean you can’t offer a range or starting price to give potential clients a sense of what they’d need to budget. If your prices vary dramatically, consider packaging similar services to make pricing clearer.
• Objection 3: “I want them to contact me for a quote—it opens up conversation.”
  • While chatting with leads is great, many people, especially introverts or those with social anxiety, prefer knowing upfront if you’re within their budget. Think of it like online dating—if you don’t see alignment on key things, why start the convo?

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For Those Already Listing Prices: Some Tips to Optimize (if you haven’t already 😉)

If you’re already listing your prices—bravo!—you’re setting the standard and showing clients the full scope of price transparency benefits.

1. Use Clear, Digestible Formats
   • Tables or bullet lists help clients quickly scan for the info they need. Don’t overcomplicate; simplicity sells. (We’re all actually skimmers IRL)
2. Add a Brief Breakdown of What’s Included
   • For each tier or service, list what they’re getting so they understand the value without needing to ask. No one wants to buy a mystery box when it comes to their business.
3. Consider Adding Payment Options
   • If you offer payment plans, shout it out! It can make a higher price point feel more achievable for clients with varying budgets.
4. Set Up an FAQ Right on Your Pricing Page
   • Address potential concerns like “Why is this service priced higher than others?” or “Do you offer custom options?” This keeps clients informed and reassures them that you’re anticipating their needs.

Final Thoughts: Transparency Is IN af

In today’s world, transparency isn’t just nice—it’s necessary.

Price transparency benefits both your brand and your audience, showing confidence in your worth, respect for potential clients’ time, and an understanding of real-life budgeting decisions.

And remember, a little clarity goes a long way in making sure your audience feels comfortable and ready to take the next step.

So, whether you’re offering price ranges, “starting at” costs, or precise numbers, let your pricing work for you. Your dream clients will appreciate the clarity, and your bank account will, too.

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If you are a small business owner looking for additional information on how to scale your business, check out these other resources:

• Six Must-Haves for a Sales Page That Drives Conversions
• An About Page Guide to Instantly Build Trust & Convert Visitors
• Make These 6 Quick Tweaks To Your Website To Land High-Paying Clients
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