Shopify websites for eCommerce brands coming soon

Every Wednesday, I break down how to turn your website into the part of your business that builds trust, backs up your offers, and helps you sell your thing. For bold-preneurs who aren’t designers but still want a website that actually reflects how good you are at what you do, so when the right person lands, it’s obvious you’re the one.

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The Cali Girl Chronicles covers…

Web design

The subscribers have spoken

A chismosa-friendly space where the nosy business owners can kick their feet up, laugh (with, hopefully not at), and learn from the designer who LOVES to overshare and overdeliver.

Check out some of the fan faves here


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+ out in the wild as an adult at a Halloween party

You’re not the main character for your website (your user is)

website designer hand answering lips shaped old school telephone


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+ being a brown Mexican girl in unwelcoming spaces

Build a stronger brand and show the meaningful parts about you

black and white pic of latina web designer, joyce holding black frame and guapa studios logo next to her


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+ Getting conned into becoming a Star Wars nerd

Make your clients care about your offers by making things clear

latina founder hands with long nails and rings typing on laptop


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+ the tea on my life as a bad wife

7 Experiments to try to become a better entrepreneur

Joyce, latina web design founder working on laptop and Guapa Studios logo on the screen

I partner up with bold-preneurs and turn what they’ve already created into a website that looks good af, feels aligned, and makes it easier for people to say yes. Whether you’re out here raw-dogging it with no website or working with one that needs some extra love, I’d love your consent to slide into your inbox and help you zhush things up with actionable tips any non-designer can actually use.

I’m a left-brain website designer and your new solution.

If you’re the anti-vanilla, small business owner building something profitable, sustainable, and scalable, but your eyes roll to the back of your head whenever its time to work on your website…

Hola, I’m Joyce!