Writing your About page can feel like pulling teeth for so many people, but with the right About page guide, it doesn’t have to.

How much should you share?

What’s TMI? Do I sound too braggy?

And does anyone even read the damn thing?

I’ve been there, staring at a blank screen wondering…

1. Who the hell even am I?
2. What are actually some fun facts about me? And are they actually fun?
3. My background in behavior therapy has nothing to do with my business and what I offer. HELP!

But also, how do I make this page work for my business instead of it feeling like just another “check the box” task.

Here’s the thing: your About page is one of the most important pages on your website, and following a solid About page guide ensures it makes a lasting impact.

Your About page is where visitors get a feel for who you are and why they should trust you. Unfortunately, too many About pages fall flat—missing the mark to really highlight your expertise and that “I’ve got this” energy.

Let’s talk about how to make sure your About page isn’t just some boring space where you toss in a few fun facts or go too deep into your (dare I say, irrelevant) qualifications. Trust me, there is a happy medium.

Instead, make it cohesive and strategic, so your audience gets to know the real you—the stuff they actually care about.

Because nobody’s sticking around to read your whole bio unless it’s relevant to them.

1. Start with a Bang

Your readers want to know the real you, and a well-structured About page guide can help you strike that balance while keeping it engaging.

Your headline should be more than “About Us.” Think about why someone is visiting and how you can engage them.

For example, don’t be afraid to tie in something personal, like: “From Surviving Chaos to Thriving Brands”—make it about what they’ll get out of working with you.

Action Step: Write a headline that draws them in by reflecting both your story and what’s in it for them.

2. Where Your Story Meets Theirs

Your reader needs to see themselves in your story.

Highlight a struggle or journey that relates to them. Let them know you get it. Think about my chaotic Creed story: People love knowing that you’ve overcome challenges just like theirs.

Action Step: Share a relatable story or challenge, but make sure it ties back to your reader’s own experience. Leave room for connection.

3. Show Off Your Expertise

Talking yourself up might feel awkward, but this is where following an About page guide helps you shine without feeling boastful.

This isn’t just about credentials—how do you deliver results?

Make it clear that you know what you’re doing. Mention specific experiences, skills, or results that prove you’re the right choice without overselling.

Action Step: List 1-2 specific accomplishments or skills that show you’re an expert without going overboard on qualifications.

4. Social Proof Speaks Louder

Your potential clients are wondering if they can trust you.

Don’t make them guess. Feature testimonials, reviews, or media shoutouts to show people you’ve worked with love what you do. It’s like how the cops trusted the firemen because they’ve been there before.

Action Step: Add 1-2 pieces of social proof that back up your expertise and trustworthiness.

5. Let Your Personality Shine

No one wants a boring or robotic About page.

Your clients are looking for someone they can vibe with. This is your chance to show you’re human. Be funny, be real—let your uniqueness drive this section.

Action Step: Add a few lines about who you are outside of work, but keep it relatable. Personality sells, just like how Creed’s craziness made for a memorable story!

6. Share Your Why (Mission/Values)

Why are you in this business? Why should they care?

Share your mission or core values to help your audience feel good about hiring you. Make it clear that you’re here to solve their problems with heart and purpose.

Action Step: Write 2-3 sentences about why you do what you do, connecting it to their needs.

7. Highlight Featured Content

Keep them interested by linking to your best blog posts, work, or projects. This is where you can show off your stuff. Help them see the value you bring beyond just words on a page.

Action Step: Link to 1-2 pieces of content that show your work in action.

8. Call to Action: Give Them the Next Step

Finally, your About page needs to lead somewhere.

Tell them what to do next—whether it’s signing up for your newsletter, checking out your services, or booking a call.

Action Step: Add a clear CTA button that pushes them toward booking or connecting with you. Keep it confident!

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Bringing It All Together: Your About Page in Action

Now that you’ve got some solid tips from this about page guide on how to make your page shine, it’s time to put them into action.

But how do you take these tips and actually apply them to your website I’ve got you covered with a few creative ideas for structuring your About page.

Whether you’re looking to keep things straightforward or inject a little personality, these ideas will help you create an About page that not only connects but converts.

Let’s dive into some fun and strategic ways to bring your About page to life!

Here are 6 new, fun About Page structure ideas based on the content and tone you’re aiming for:

1. “The Playlist of My Life”

Highlight key moments in your journey with a fun twist—associate each moment with a song that defines your path!

2. “The Hard Truths and Honest Facts”

Use bullet points to highlight truths about running a business, showing personality while being direct.

3. “My Dream Client Checklist”

Outline who you work with and why, giving readers the idea that they belong here if they check off the boxes.

4. “My Travel Journey”

Share your business story as a journey or road trip, mapping out milestones and pit stops that led to your expertise.

5. “Behind the Screens”

Peek behind the scenes of your business with fun insights into how you work, your process, and a few unexpected quirks (like your secret productivity snacks).

6. “Superpowers and Sidekicks”

Present yourself as a business superhero, showing off your unique skills and the “sidekicks” (tools or team members) that help you slay the day.

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And remember, visual strategy matters! Keep the page clean, easy to navigate, and aligned with your brand vibes—whether bold and bright or minimalist chic. 😎

Your About page isn’t just filler—it’s prime real estate for making an impact on potential clients. Don’t let it be an afterthought.

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