Joyce here - a dedicated Brand and Web Designer helping ambitious female business baddies create BOLD websites that attract their dream clients. I’m all about leveling up your online presence and making sure your vibe shines through.
Let’s talk about something that’s often dodged but is crucial if you want to connect with your clients and avoid wasting time: listing your prices.
You’ve probably seen it—the dreaded “Contact us for pricing” or “Book a call for details” instead of a clear, straightforward number.
And while some think it adds an air of mystery or exclusivity, all it really does is make people click away faster than I’d reject an invitation if my dogs can’t go.
Price transparency benefits aren’t just about convenience; they’re essential for building trust and attracting the right clients.
Let’s dive into why listing your prices could actually boost your sales and save you (and your potential clients) a ton of hassle.
Clearly listing prices provides the full price transparency benefits, helping weed out those who aren’t within budget and freeing up your inbox from “just curious” inquiries. Tu tiempo is precious my dear, and so is theirs—so let’s avoid the awkward back-and-forth.
Knowing your prices upfront allows potential clients to decide if they’re in the ballpark without wasting time.
Ever had someone ask you the price for something, and you could practically feel the air freeze when you told them?
By listing your prices, you’re sparing both sides that awkwardness. People generally prefer transparency over suspense—it’s not a plot twist; it’s a business deal.
Displaying your prices upfront delivers the benefits of price transparency by reducing repetitive questions in your DMs or inbox.
And if you’re one of those who like to gatekeep pricing behind forms, here’s the thing: most people don’t want to drop their email just to find out if they can afford you.
Spamxiety is real, and adding a layer of price transparency eases their mind—and yours.
HOWEVER (before y’all come for my throat), it is definitely a step above not offering them AT ALL, or having to hop on a call for basic information…
If you’re concerned about listing a fixed price, consider offering a range or “starting at” prices.
This lets your audience know the minimum investment and keeps things flexible for custom work. If your pricing swings widely depending on the project, maybe it’s time to segment those offers into clear tiers.
As much as we’d love everyone to book our services, it’s important to attract clients who value what you bring to the table, not those looking for a bargain. By being upfront about your prices, you’re setting expectations early on, and that’s a win-win.
Let’s address the common reasons why people hold back on listing prices.
I get it; it’s tempting to think that keeping prices hidden will make people curious enough to inquire. But here’s why that might not be the best approach:
If you’re already listing your prices—bravo!—you’re setting the standard and showing clients the full scope of price transparency benefits.
In today’s world, transparency isn’t just nice—it’s necessary.
Price transparency benefits both your brand and your audience, showing confidence in your worth, respect for potential clients’ time, and an understanding of real-life budgeting decisions.
And remember, a little clarity goes a long way in making sure your audience feels comfortable and ready to take the next step.
So, whether you’re offering price ranges, “starting at” costs, or precise numbers, let your pricing work for you. Your dream clients will appreciate the clarity, and your bank account will, too.
If your current setup isn’t attracting the clients you want, or you’ve been putting off a website altogether, it’s time for a custom design that actually works for you.
Let’s make it happen with a custom design tailored to showcase exactly what you bring to the table—no fluff, just a website that does its job WITHOUT any headaches.